Auctions in pocket size
In 2000, Lauritz saw the potential to disrupt its business and bring auctions online. Now 1,500 new auctions go online every day, making it the leading auction house in Northern Europe
Browse. Bid. Win.
This is why we love auctions. The stroll through the exhibition halls, carefully selecting our favourite lots, the excitement when the bidding starts, and the moment the hammer falls on the winning bid.
No matter if we win or lose, we love the element of surprise in every step of the game. And it shouldn't matter if we're actually present, at our computer, or browsing on our phone.
The excitement of an auction should remain the same, and this was our aim when we took Lauritz into the mobile era with its app.
From display rooms to smartphones
+450,000 downloads from the Apple store
The app made it possible to browse, monitor, bid, and win by using your phone alone. Roughly half of all bids are now placed via smartphones.
Digitalizing the real experience
In 2014 we partnered up again - this time to supplement the app with a responsive remake of the Lauritz website - and give users the full auction experience, with a digital overview that superseded the actual display rooms.
The new responsive website made it possible to place bids, register items for auction, and request valuations in your mobile browser. It was made to mirror the design of the app, and the navigational structure of the existing website.
With Google Analytics, we uncovered every step of the user journey, mapped site traffic, and improved every step in the auction process.
Lauritz knows what you're looking for
To show your favourite items and brands, we teamed up with Cap Gemini to build a recommendation engine that presents the items that you're most likely to love, based on your previous activity.
This makes every display room unique, designed to reflect your taste, and the things you usually scout for, but still with elements of surprise.
A design shaped for
The quality of the design represents the actual experience of the Lauritz.com exhibition hall - simple, but stylish.
The intuitive navigation enables you to control every step of the auction process on your phone.
Regardless of whether you're selling, buying, browsing, or hunting for that one treasure that's missing in your collection, the mobile design is optimised for to make all these processes a breeze.
The Lauritz.com app won two Danish Internet Awards 2013 in the Mobile Presence and Retail categories.
2 x danish internet awards
To build a good product, you need to know how to build a good team
People and culture
The hello approach